Black Shades word mark which is black text on a transparent background that reads "Black Shades sunglasses and eyewear".

Jim Litherland: Black Shades

Based out of Cincinnati, Ohio, Black Shades is an eco-friendly sunglasses and eyewear brand that targets sustainably-focused customers across wide-ranging demographics with stylish and trendy eyewear sourced from plant-based plastics and recycled materials.

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Product Descriptions

Product photo of Black Shades sunglasses, "Hangover Harbor," is a neon green frame with neon pink lenses.
Hangover Harbor sunglasses product description reading: "Even the mightiest sailors, from time to time, get rocked by the monsters of the deep and the rough winds of the open sea. Stop in for a rest with the Hangover Harbor shades and hide away from the light, but just for a bit. Get your strength and get back out there, sailor!" written by Jim Litherland
A man gazes wearing Hangover Harbor sunglasses by Black Shades, a neon green frame with neon pink lenses.
Product photo of Black Shades sunglasses, "Tempting Teal," is a teal frame with pink lenses.
Tempting Teal sunglasses product description reading: "Be the thing everyone wants but they know they can't have. Teal their hearts with these sunkissed pink lenses and sea-through green frames. Perfect for a night of seduction on the shore, the Tempting Teal shades will have everyone diving head first into your deep teal sea of style." written by Jim Litherland
A woman smiles wearing Tempting Teal sunglasses by Black Shades, a teal frame with pink lenses.
Product photo of Black Shades sunglasses, "Honey Drop," is a golden frame with amber lenses.
Honey Drop sunglasses product description reading: "Bee fierce, bee sweet, and make the honey drop! Bee the queen bee you know you are with these bronze lenses on golden honey frames." written by Jim Litherland
A man smiles wearing Honey Drop sunglasses by Black Shades, a golden frame with amber lenses.
Wassup Beaches by Black Shades, pink sunglasses with pink lenses.
Wassup Beaches sunglasses product description reading: "Don't be shy... Crack one open and say wassup with the Wassup Beaches shades. You'll be soaking up the sun in these bubble gum pink lenses on smoky see-through frames" written by Jim Litherland
A woman smiles wearing Wassup Beaches sunglasses by Black Shades, a pink frame with pink lenses.

Blog Articles

The Lasting Harm of UV Rays and What You Can Do About It

Bird Box is Real and the Monster is the Sun (Sorry Sheryl Crow)! That’s right. The sun is wreaking havoc on our eyes every day in the form of UV rays. Here’s what you need to know to protect those peepers.

PRO DISC GOLFER PAUL MCBETH PARTNERS WITH BLACK SHADES

It’s official. Black Shades is partnering with disc golf legend Paul McBeth on a signature pair of shades! Get the inside info and take a look at what Paul and the team spun up.

Frames for the Perfect Fit: Sunglasses for Every Face Shape

Ever wonder why you can’t pull off the sunglasses look? Find the right pair for your unique face shape with this Black Shades fit guide.

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Testimonials

Jim has actually been writing for my company for a couple years now. He always nails the brand voice, asks the right questions about my business and products, gets the grammar and spelling right, and gets me exactly what I need.

Jim also actually writes his own stuff and sounds like an actual person. I can always tell when someone’s using AI because it’s really bad. Everything AI spits out sounds exactly the same. But Jim is legit.

Plus it’s super easy to communicate with Jim being in the US and on west coast time. When I’m working, he’s working, so that’s perfect. 10/10 will keep working with Jim.

— J. Vaughn, Black Shades CEO
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